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Paul Silovsky, PT
Rebound Physical Therapy in Topeka, Kansas
Practice Size Prior to Working With Survival Strategies: Myself with one other PT and we depended on one doctor for 80% of our referrals.
Practice Profile: Since opening in 1994, Rebound Physical Therapy has been serving the Topeka community and surrounding area with exceptional skills and care.
Practice Philosophy: The philosophy that Rebound embraces includes both empowering and educating our patients through reducing or eliminating pain, improving strength and coordination, and preventing future injuries.
Years working with SSI: Since 1997
Practice Goals Attained Since Working With Survival Strategies: That dream of a 4,000 sq. ft. facility blossomed to three locations, with my main location being 18,000 square feet. We deliver about 650 standard PT treatments weekly with about 200 visits in cash and niche programs: speed training, a pool, wellness programs, a balance and vestibular program, and others. For several years now, I’ve been able to chair the Kansas APTA chapter Legislative Committee, do Church work, help raise my family, coach and other sporting activities.
This was made possible because the tech and strategies related to PR and Marketing, Patient Referrals, Organization and Cash Flow are solidly in place in my practice, providing power and stability. Specifically:
PR and Marketing & Referral Increase Programs: I implemented the referral program and then PR and marketing to the hilt. With an army of referral sources we have attained true opinion leader status in the community.
Management and Hiring & Retention Programs: While I formulate the practice goals, purposes, policies and plans, my executives operate on written programs. I have built a true team of competent managers that control and grow the business so I can operate at arm’s length. Even the machine of training staff and executives is in place with an in-house course room that trains 15 to 20 students weekly.
Financial Control and Effective Reimbursement Programs: I have always been profitable, but by putting in the Effective Reimbursement program and through proper financial planning, my wife and I were able to build a very healthy reserve to provide a secure base for practice expansion as well as our family.
Power of Choice Program: The final step I did, the Power of Choice module, has enabled me to operate completely exterior to the practice. Two months after completing it I arrived in Florida to pursue my other interests. That was no accident.
Of all this, I have gained total certainty on two major and powerful facts:
1. Training and putting an executive structure in place that knows the Hubbard® Administrative tech, combined with profession-specific job descriptions and applications based on those principles, was the key to building my organization.
2. As one achieves his or her goals, sometimes surpassing the Ideal Scenes first envisioned, one needs to constantly raise those goals and envision greater ideal scenes.
The real benefit for me personally, is the certainty of the technology. I have the solutions and tools to create the effects I want. That adds to my life, and peace of mind comes with knowing that I know. And, the best part—it’s available to anyone bright enough to learn and use it. That would be you.
The training is customized to you. They stick with you consistently until you really master the principles and get a full return on investment.
Christina Panetta, PT