Have you ever noticed that when you don’t know how to do something or you don’t think of yourself as being good at it, you tend to foist the activity off onto someone else and avoid it like the plague from then on? I have had many clients who (one way or another) tried to [...]
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It is usual to find the owner of a practice not at all trained in the area of marketing. I am told “marketing efforts don’t work.” Tracing this down it can be found that the efforts and actions themselves violated the principles of marketing, and of course the conclusion would then be “they didn’t work”. [...]
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