The primary thing that must happen with regard to marketing a private practice, seemingly evident but at the same time missing in most practices I have seen is that there must be someone actually in charge of the area! If it is the owner, they must allot the time every week to carry out this [...]
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It is usual to find the owner of a practice not at all trained in the area of marketing. I am told “marketing efforts don’t work.” Tracing this down it can be found that the efforts and actions themselves violated the principles of marketing, and of course the conclusion would then be “they didn’t work”. [...]
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One of the main barriers most private practice physical therapy practitioners run into, is how to communicate to potential patients on why it’s better to use them rather than other alternatives such as the big corporate chains or hospitals, etc. Private practices, when viewed from the outside, have the odds against them: less access to [...]
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Many times a client I’m working with has peaked in patient volume for a few weeks and then started to slide to an earlier lower level. There is an automatic shut-off mechanism so-to-speak: when the visits go beyond the comfort zone of the practitioner volume-wise, the tendency is to go back to comfort zone level. [...]
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In my work with business owners / private practice owners across the U.S. and Canada, I have found the concept of Branding a bit unknown, especially within small entrepreneurial companies. Yet, this is truly a vital aspect of any business and should be known well, used often, and fully implemented. You could spend a ton [...]
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A great truth: If a private practice is not permitted to expand, the ones that really get “hurt” are all those patients within your community that should be receiving your services that are not. This is the true reason for building up a private practice.
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