It is usual to find the owner of a practice not at all trained in the area of marketing. I am told “marketing efforts don’t work.” Tracing this down it can be found that the efforts and actions themselves violated the principles of marketing, and of course the conclusion would then be “they didn’t work”. [...]
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In my work with business owners / private practice owners across the U.S. and Canada, I have found the concept of Branding a bit unknown, especially within small entrepreneurial companies. Yet, this is truly a vital aspect of any business and should be known well, used often, and fully implemented. You could spend a ton [...]
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Private Practice Owner’s Manual Donated to All P.T. Universities in the US & Canada Survival Strategies, a Private Practice Consulting Firm located in Burbank, CA., with several of their top clients, recently donated copies of their book “The Keys to Private Practice Success,” to all P.T. Colleges and Universities throughout the U.S. and Canada. Harvey [...]
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