Is there a patient referral system that you could implement? Not only one, there are many, and all may have a degree of success. The interesting thing is that the success is not consistent within any given system. Why? Because there is a fundamental administrative principle that supports the success of a patient referral system, [...]
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In consulting clients while working on our Referral Program, I often stumble upon clients who want guaranteed referrals. Is there such a thing? Just as there may be guaranteed perks after you take a certain step in a relationship, (as in marriage), you may get guaranteed referrals from a physician or referral source where you [...]
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It is usual to find the owner of a practice not at all trained in the area of marketing. I am told “marketing efforts don’t work.” Tracing this down it can be found that the efforts and actions themselves violated the principles of marketing, and of course the conclusion would then be “they didn’t work”. [...]
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One of the main barriers most private practice physical therapy practitioners run into, is how to communicate to potential patients on why it’s better to use them rather than other alternatives such as the big corporate chains or hospitals, etc. Private practices, when viewed from the outside, have the odds against them: less access to [...]
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Having worked with thousands of private practices throughout the U.S. and Canada, I know that most would like to increase their new patients and the ways to do this come in various “programs.” There is the old sales-gimmick type where you’d go out and “buy” the referral source relationship with lunches, etc. That’s really is [...]
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