Front Office Strategies for Clinic Receptionists

April 11, 2012

I was talking to a client recently and the subject of his front office staff came up. I was trying to get across to him the importance of having an upbeat, friendly and helpful person as his receptionist. To make the point real to him, I gave him an assignment. He was to pick twenty [...]

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How to Keep Ex-Employees from Stealing Clients

April 11, 2012

You should have a signed legal agreement when hiring someone regarding non-competition or direct theft of clients. This is something you can get from your lawyer. There are several things that cause someone to leave your group and take your clients with them: They are outright unethical and it would not matter what you did [...]

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How to Start a Physical Therapy Practice

April 10, 2012

We have had clients come with this question, hoping that there be an easy painless, pill-like strategy on how to start a physical therapy practice. And indeed, the degree of success was regulated by how much work the person was willing to put out, but more importantly, the selection of importance of activities to work [...]

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Marketing for Physical Therapy

April 10, 2012

The first thing to understand about marketing for physical therapy, as it is true for any marketing, is the purpose of marketing. Because society has confused the subjects of Marketing, Sales, Promotion and Public Relations, sometimes one ends up not knowing what one is trying to achieve. The result you should be getting from marketing [...]

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Marketing Ideas for Physical Therapy

April 10, 2012

In consulting physical therapy practices, I am constantly being asked for marketing ideas for physical therapy. I would love to be able to answer that question with a lot of novel, interesting, incredibly effective ideas that would boom your practice in days. Regretfully, I am afraid not. However, I can tell you that unless you [...]

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Physical Therapy Marketing Plan

April 5, 2012

What would be the main purpose of a physical therapy marketing plan or any marketing plan, for that matter? To create want for your services that translates in public reaching interested in your services. So, in order to create want, would you agree that the first thing you need to establish is what need the [...]

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Patient Collections

April 3, 2012

In this day and age most business relationships are built on trust and the agreement to exchange properly for goods. As a private practitioner should you deny to help someone in need just because they don’t have insurance? What if they don’t have the cash available to pay in one lump sum? There are ways [...]

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How to Gain Respect from Employees

April 3, 2012

You only gain respect from your employees if you set an excellent example of production yourself and the adherence to the policies you have established for your group. Lead them on towards accomplishments; do not let them flounder around with not enough to do. Allow people to take initiative on their jobs and expect them [...]

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How to Get Your Business Known

April 3, 2012

Getting your business “known” is a broad subject. When talking about being known, does it mean that consumers have heard of your business and its good reputation? Or does it mean they choose your business over others when they need the type of product or service you provide? We’re actually talking about two different subjects [...]

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Survival Strategies Compared to the Other Companies

April 1, 2012

Allison Suran has been a client of ours since 2008. We’ve loved having her on board with us and truly enjoy coaching her towards achieving her dreams. Every client is unique and is treated as such; with individual care−not treated the same as all the others, or thrown into “cookie-cutter” programs. We consider when you [...]

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