Anyone who has any experience in the physical therapy profession knows that marketing can be somewhat of a different animal. Why? The main reason is the particular predicament the profession is in. There are many specialties and professions for whom getting referrals is quite important, such as any highly specialized physician or dentist. But to [...]
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The primary thing that must happen with regard to marketing a private practice, seemingly evident but at the same time missing in most practices I have seen is that there must be someone actually in charge of the area! If it is the owner, they must allot the time every week to carry out this [...]
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It is usual to find the owner of a practice not at all trained in the area of marketing. I am told “marketing efforts don’t work.” Tracing this down it can be found that the efforts and actions themselves violated the principles of marketing, and of course the conclusion would then be “they didn’t work”. [...]
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Many could argue that when you have excellent results, no further promotion is necessary as one’s products “speak for themselves”. While having excellent results is indeed a great form of promotion, it is certainly not the only thing one needs to do. But let’s break it down further: having excellent results is not only composed [...]
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I have often had clients who’ve done other doctor-patient referral programs before they came to us. To begin with such a client I want to really understand what they’ve already done as compared to what we are about to do; I really dig in to find out what that client has previously done. While marketing [...]
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Most clients I have had the pleasure to work with have what seems to be a different concept of what patient leads are; as a number or as a resource for that matter. The goal is obviously to get patient leads in order to get new patients, to get them through a treatment plan. How [...]
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Increasing patient volume with your current resources can be challenging, especially if you focus only on getting an increase in new patients. Nothing wrong with doing that if you know how to, but taking this as the only measure can limit your success. The first thing to know is that patient volume is a reflection [...]
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No matter the industry, it’s imperative to deliver stellar products to your customer base so they’ll in turn promote your services. This line can assist in generating upwards of 1/3 your monthly income! Got your attention? Word of Mouth is quite prevalent and most notable with the facilities of Facebook, Twitter, LinkedIn, Yelp, etc. where [...]
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In my work with business owners / private practice owners across the U.S. and Canada, I have found the concept of Branding a bit unknown, especially within small entrepreneurial companies. Yet, this is truly a vital aspect of any business and should be known well, used often, and fully implemented. You could spend a ton [...]
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