Recent news, articles on private practice, advice and more.
Press Release December, 2009
Private Practice Owner’s Manual Donated to All P.T. Universities in the US & Canada
Harvey Schmiedeke, Survival Strategies’ President, passed away earlier this year but authored and left this book as one of his many legacies. This book shows his true dedication to helping Private Practice owners with their Marketing, Referral Base Development, Reimbursements, Staffing and Hiring Issues, etc. Harvey had worked in the Private Practice field for over 20 years and this book is the culmination of this experience of having worked with over 4,000 practitioners throughout the U.S. and Canada.
This book offers hands-on tools with practical exercises to help practice owners and practitioners with Marketing and Management Skills They Don’t Teach You in College. It is now available in the College and University Libraries so students may learn not only how to treat a patient, but also the ins-and-outs of practice management. Many Universities have sent us back heartfelt letters of thanks and gratitude noting this will help in the education of future generations of health care.
The book’s Dedication reads: “This book is for my friends and colleagues, soldiers of the heart in the battle for true health care.” Harvey Schmiedeke, CEO Craig Ferreira, and the clients who lent their hand in the making and donating of this book, are proud to say they are making a difference in this field.
Rounding Up Referrals – Part 2
Cultivating Existing Patients
One way to double your referrals is to tap into an existing resource: Every patient is a potential referral source.
Patients who refer you to other patients have one thing in common: They’re happy with your services. But patient referrals rarely happen unless you make them happen. Even when patients are happy and have an impulse to refer, they also have many things going on in their lives. They aren’t likely to go beyond a mere mention, so you must provide follow-through.
Here’s a simple formula to ask for referrals from patients: Read more
Reimbursements: Selling is Helping
Based on surveys and group panels, a trend has occurred where practice owners continue to sign on with insurance companies offering lousy reimbursements, based on the rationalization, “If I don’t do it somebody else will”. That’s putting a nail in the coffin of your budget every time you tie yourself into a contract that makes you treat patients for peanuts.
It’s probable that you got into your profession to deliver the highest quality care and to handle the underlying CAUSES of the problems your patients present. Can you consistently handle a patient’s pain issues, let alone get to the underlying causes, when you’re being “permitted” a limited amount of visits for a limited amount of money?
So, what CAN you do? You can kick the trend and follow the plan below.
Rounding Up Referrals – Part One
Patient referrals fuel your practice’s success. Without them, clinics sputter to a stop. But getting referrals is no easy task. It involves tremendous extroversion and a willingness to be active in the community. It also requires a commitment to build long-term relationships. It involves selling the practice (public relations) as well as its services and products (marketing).
Over the next few blogs we’ll cover the different areas on how to round up referrals.
Physician Referrals
Don’t go to a doctor asking for referrals before you’ve found out the doctor’s philosophy and needs. You don’t want the doctor to lump you with equipment and drug salespeople. If you haven’t done your research, you’ll ultimately get brushed off. You may even get a seat in the waiting room next to several other “salespeople” who are pitching their products.
You can topple the “salesman” perception by building a relationship with the doctor. Certain activities that can position you better as a doctor’s equal include:
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We’ll be adding articles as well as other advice and tips! Come back soon!
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